Craig Roah, Duc Chau and Julie Mattern who had previously worked together at L90 - an online advertising network, The number 1 of top 20 global ad network today full wiki.
RubiconProject GoalRubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month.
The company’s pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project’s automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe.
Founded in 2007 and headquartered in Los Angeles, Rubicon Project has fourteen offices including New York, San Francisco, Paris, Hamburg, Sydney, London and Tokyo.
RubiconProject Los Angeles, California Ad Network,Advertising Automation Cloud - Your Audiences. Your Advertising. Our Engineering. That's the power of Clouds. You’ve invested years in your advertising business. RubiconProject invested thousands of person-years and scores of millions of dollars for automating advertising. Advertising Automation Cloud is the platform that capitalizes on those investments. Its 25,000+ CPUs, 260 Gb transit network and 2.4 PB of data processing enable trillions of transactions at business critical speed & reliability.
Seller Cloud - Your Audience Is Valuable & Deserves Optimal Revenue, Seller Cloud optimizes revenue for each of your ad impressions, safely. Thousands of proprietary and proven data-driven, machine-learning algorithms replace guesswork with facts and science to make you more money. The algorithms work whether you’re selling via auctions or direct orders. Don't leave money on the table and don’t put your company at risk! Sign up Rubicon Project Seller Now.
Buyer Cloud - Reach the internet largest Audience,
Buyer Cloud unlocks the best available audience for your campaign across a broad network of premium websites, via a highly targeted segment, or even from a single site. approximately 600 million users globally 40% of comScore 100 websites, Safe & secure access. Signup Buyer Cloud.
RubiconProject Publishers OfferedPremium Publishers Global Scale. Today, hundreds of ad networks, agency trading desks, and demand side platforms use the REVV Real Time Trading platform to conduct over 120 billion trades per month.
As an ad buyer, we provide you a single access point to premium inventory across hundreds of sites, such as ABC, Forbes, Time Inc., The Tribune Company, Virgin Media, News International, Electronic Arts, and The Times of India.
WHAT WE OFFER
The REVV Real Time Trading platform Offers You:
Rubicon Network Details
|Commission Type:||CPC(Cost Per Click), CPM(Cost Per Impressions)|
|Join RubiconProject Ad Network|
More on Rubicon Project,
- Global Publisher Scale & Footprint. #1 network reach in the US, UK, and other markets (Quantcast) with 600 million monthly unique users.
- High quality Comscore 500 publishers in major markets across North America, Europe, and Asia.
- Numerous targeting options with rich targeting data on the web page, the ad slot, and the user, to place the right ad at the right time to the right person.
- Multiple ways to buy: real-time bidding API, self-service UI, and custom integrations.
- Dedicated services teams in New York, Los Angeles, and London, to help you be successful.
Rubicon Market Vision Report,
How is this different from (travelclick) rate view report?Your Rubicon MarketVision reports have the only forward-looking market information up to one year in advance. Customers not only have access to what has happened but also to what is currently happening and what is tracking for up to the next 12 months.
As a result, you can make important business and revenue management decisions based on a true outlook of the year ahead, and not based merely on projections. Those decisions will improve your revenue performance and increase profitability.
Specific Advantages Include:
- View of rates by channel for better positioning against competition
- Better assurance of rate parity and correct distribution of rates by channel
- Shop competitor rates from both GDS and Website sources
- View historical dates via rate history reports and As-Of report dating
- View rates for multiple check-in dates and multiple lengths of stay
- Regularly scheduled reports and 24/7 Adhoc shopping available
- Lots of detail with drill down feature, including rate detail returned from the data source and HTML capture
- Brand-specific reporting such as parity, package shopping, and display position reporting Corporate relationships, providing scalable professional services for reporting across multiple properties, said by: Rubicon Grup.
RubiconProject Advertising Cost and Rate ReviewLearn how much possible accuracy investment of RubiconProject advertising rates, which base on CPM, CPC, CPL, PPC, CPH or RTB advertising types of campaign.
According to RubiconProject - The ad tagging price cost was reading a recent post on AdExchanger, “Smoking the RTB Weed,” about a Real-time bidding paper Metamarkets was gearing up to present at an industry event and it got me thinking… (n.b. If you’re not already familiar with RTB, you might want to start with my earlier post on the topic to get up to speed. This post is pretty ‘inside baseball.’)
There’s a lot concern in the online ad ecosystem around the disparity of data between publishers and advertisers. These are not new concerns but they are attracting a lot of attention due to the opportunity that Real-Time Bidding (RTB) presents in leveling the playing field. Historically advertisers have been incentivized to understand the audience behind the publisher in order to maximize their yield. This has led to a large investment in technology to serve the advertiser, tilting the balance of information to their favor and leading to rampant arbitrage. As a result, most impressions are still sold without adequate protection.
Real -Time Bidding benefits and affords the publisher an opportunity to rebalance the terms of the sale of inventory. In fact, in many ways the savvy, well-armed publisher can leverage RTB to gain an advantage in that each impression is evaluated and assigned a value by several buyers. During an auction only one buyer can purchase the impression, but the data gathered from the other buyers is not discarded, rather it is captured by the publisher (or in our customers’ case, by REVV) and stored for analysis and pricing determination on all future bids, Rubicon ad price tagged.